Local SEO Glossary
Our Local SEO Glossary covers a broader range of terms, including technical jargon, best practices, tools, and standard industry-related terms for Local SEO and Local SEO services.
Apple Maps
A mapping application developed by Apple Inc. for its iOS, iPadOS, and macOS operating systems.
B2B Local SEO
Local search engine optimization strategies specifically designed for businesses that target other businesses
BBB
The Better Business Bureau is a non-profit organization that aims to help consumers find trustworthy businesses.
Bing Places
A free online directory service that allows businesses to manage their listings on Bing.
Centroid
The geographical center of a city or town used by search engines to determine the location of a business.
Mentions of a business’s name, address, and phone number (NAP) on other websites, such as directories, that help to establish its online presence and authority.
Name, Address, and Phone Number of a business listed on a relevant business directory such as yellow pages or yelp.
Ungrouped information of a business on websites that are designed to be directories or business listing websites.
Data Aggregator
A company that collects and distributes business data to various directories and search engines.
Directory
An online listing of businesses organized by category or location.
Duplicate Listing
Two or more duplicate listings for the same business on the same directory or search engine.
Geographic Modifier
A keyword in local SEO that specifies a location, such as a city, state, or region.
Geo Tagging
Adding geographical metadata, such as latitude and longitude coordinates, to digital media, such as photos or videos.
Google Business Profile
A free listing on Google that includes a business’s NAP, hours of operation, photos, and reviews.
High-quality photos of a business that can be added to its Google Business Profile.
Google Maps
A mapping service developed by Google that provides satellite imagery, street maps, and route planning.
Google Business Profile Business Category
The primary category that describes a business on its Google Business Profile.
Google Business Profile Attributes
Additional details can be added to a Google Business Profile, such as whether a business is wheelchair accessible or has free Wi-Fi.
Google Business Profile Insights
Analytics data about a business’s Google Business Profile, including views and searches.
Google Business Profile Business Location Group
Additional details can be added to a Google Business Profile, such as whether a business is wheelchair accessible or has free Wi-Fi.
A tool that allows businesses to manage their Google Business Profile and respond to reviews.
Google Business Profile Messaging
A feature that allows customers to message a business directly from its Google Business Profile.
Google Business Profile Business Q & A
A section on a Google Business Profile where customers can ask and answer questions about a business.
Google Business Profile Services
A feature that allows businesses to showcase their services on their Google Business Profile.
Google Business Profile Business Verification
Verifying a business’s ownership of its Google Business Profile.
Google Local Guide
A community of contributors who provide information and reviews about local businesses on Google.
Google Business Profiles Posts
Short updates that can be added to a Google Business Profile to share news or promotions.
Local Backlinks
Links from other local websites to a business’s website that can help to improve its local search ranking.
Local Business Schema
A structured data format that provides search engines with information about a business’s location, reviews, and other details.
Local Finder
A search engine results page (SERP) feature that displays local business listings.
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Local Landing Page
A webpage on a business’s website optimized for local search and provides information about its location, products, and services.
Local Keywords
Keywords that include a geographic modifier and are used to target local searchers.
A SERP feature that displays the top three local business listings for a search query in a map of the local area.
Another name for Google Local Pack
The specific intent behind a local search, such as finding a nearby business or product.
The various factors that affect a business’s ranking in local search results, such as NAP consistency, reviews, and local backlinks.
The process of optimizing a business’s online presence to improve its visibility in local search results.
Local SEO Audit
An evaluation of a business’s online presence to identify areas for improvement in local SEO.
Localized Organic Search Results
Search results tailored to a user’s location and search history.
NAP
An acronym that stands for a business’s name, address, and phone number, which are essential for local SEO.
Proximity
Local search engine optimization strategies specifically designed for businesses that target other businesses
Prominence
The reputation and visibility of a business online, including factors such as reviews, backlinks, and social media presence.
Relevance
The degree to which a business’s information, such as its website, keywords, and content, is relevant to a user’s search query.
Reviews
Feedback from customers about a business’s products or services, which can impact its online reputation and local search ranking.
The process of monitoring and responding to customer reviews to improve a business’s online reputation.
Reputation Management
The process of monitoring and controlling a business’s online reputation by actively managing reviews and social media presence.
Service Area
A business that provides services to customers at their locations, such as a plumber or electrician.
Unclaimed Listings
Business listings on directories or search engines that the business owner still needs to claim or verify.
Yelp
An online directory that allows users to search for and review local businesses.
yp.ca
An online directory in Canada that provides local business listings, reviews, and advertising services.
