Use Digital Marketing to create Awareness about your Business in Oakville, ON
If you own a business in the thriving city of Oakville, ON, chances are you’ve encountered difficulties promoting your existing or newly launched venture. Factors such as fierce competition among businesses and reduced spending power due to rising prices contribute to this challenge. However, the primary reason for your struggles is likely the need for more awareness among Oakville residents regarding the existence of your business and its ability to address their needs. Creating awareness is a major hurdle for modern organizations and businesses, often consuming a significant portion of their marketing budget.
The difficulty lies in the fact that many large and small businesses employ similar tactics to stand out in the increasingly crowded market. As Oakville experiences continuous growth in population and business activity, it becomes even more challenging for small and medium-sized businesses to establish a distinct brand identity and be at the forefront of their target audience’s minds.
Fortunately, this issue of increasing business awareness can be effectively addressed by leveraging state-of-the-art digital marketing tools, tactics, channels, and strategies. In the following sections, we will briefly explore some of the commonly used digital marketing tactics and channels businesses in Oakville can utilize to enhance brand awareness among their target audiences.
1. Utilize Google Display Ads
Google’s display advertising network is one of the most effective advertising platforms for new and established businesses to increase awareness. With millions of websites forming part of its network, Google’s display network provides ample opportunities to place carefully curated banner ads that resonate with your target audience.
The essential advantage of Google’s display network lies in its ability to define specific targeting criteria. For example, suppose you’re a plumbing service in the Bronte Creek area of Oakville. In that case, you can create an engaging banner ad highlighting your primary services with a catchy tagline and relevant image. Targeting can be as specific as reaching people residing in neighborhoods like Bronte Creek, Glen Abbey, College Park, or Westmount. Additionally, you can employ interest-based targeting, focusing on individuals who have visited similar websites or shown interest in plumbing-related topics. Another effective strategy is retargeting those who have visited your website, ensuring that they are reminded of your business through banner ads. Moreover, utilizing specific keywords related to your services, such as “plumbing services in Bronte Creek,” can further refine your targeting and display the most relevant banner ads to potential customers.
When used correctly, Google’s display ad network becomes an invaluable tool for creating awareness among the residents of Oakville.
2. Leverage Video Advertising
YouTube, one of the most significant search engines globally, presents another powerful advertising platform. With millions and billions of users consuming video content tailored to their preferences, YouTube offers immense potential to increase brand awareness.
To effectively promote your brand or business based in Bronte Oakville, you can leverage YouTube’s advanced targeting options to reach residents of neighborhoods such as Bronte Creek and others in Oakville. Similar to Google’s display network, YouTube employs similar targeting criteria.
If concerns about viewers skipping your ads arise, various ad formats are available on YouTube, including “non-skippable ads.” These ads ensure that viewers cannot skip the content until a certain point, guaranteeing they see your video advertisement for at least a specific duration. Naturally, non-skippable ads are more expensive than skippable ones, but they ensure that your video ad receives viewership during a crucial period.
3. Embrace Inbound Marketing
Inbound marketing involves utilizing various digital channels to attract traffic to your website instead of actively contacting customers through cold calling. An essential aspect of inbound marketing is creating engaging blogs, resources, and guest posts that serve as bait to draw in qualified customers already interested in topics associated with your business and services.
For instance, a nail spa located in Oakville’s Ford or Clearview neighborhoods can develop detailed blogs and resources tailored to their target audience. These resources can showcase the spa’s expertise and provide readers with valuable information, effectively increasing community awareness.
4. Prioritize Landing Page Development
One of the significant advantages of digital marketing is the ability to target different audiences with varying preferences. It is crucial to customize the content when targeting distinct audience segments to ensure the best user experience. This is where landing pages come into play. Landing pages are specifically designed pages that align with the purpose of a particular campaign and resonate with a specific audience.
For example, if you have launched a new sports bar in Southwest Oakville, your target audience may be “men aged 22 to 55, residents of Southwest Oakville.” By creating a Google display ad campaign targeting this audience, you can direct them to a landing page that speaks directly to their interests and needs. Failing to provide customized landing pages can result in visitors not finding the content relevant, leading to losing interest. Therefore, incorporating customized landing pages into your inbound marketing tactics is crucial for the success of your awareness campaigns.
5. Harness the Power of Email Marketing
Despite being one of the oldest tools in a digital marketer’s arsenal, email marketing remains highly effective for creating awareness. It can be utilized throughout the entire digital marketing funnel. Still, one of the most impactful ways is through cold email outreach, explicitly targeting customers who have yet to interact with your business or have engaged with similar businesses.
To maximize the potential of email marketing, developing a comprehensive outreach program is recommended. Craft compelling, personalized emails that resonate with the recipients’ needs and highlight the value your business provides. A well-executed email campaign can significantly raise awareness, especially for new businesses.
6. Optimize for SEO
Search engine optimization (SEO) is a compelling digital marketing strategy for businesses in Oakville. While SEO encompasses multiple facets, having a solid local SEO presence on Google is paramount for businesses in the community.
Local SEO refers to the ability of a business to be found for local queries such as “dentist Oakville” or “optometrist in Glen Abbey.” When users search with local intent, search engine result pages often display a map of local businesses that meet the search criteria. Typically, users are inclined to click on businesses that are geographically close to them and have positive reviews.
Improving your local SEO presence involves various tactics, such as optimizing your Google My Business profile, creating local SEO citations, and enhancing your overall review profile.
Developing a comprehensive awareness plan utilizing digital marketing is essential for increasing your brand awareness in Oakville and its surrounding areas. Working with a specialized agency like Blue Digital can significantly assist your business in attaining new heights within the local community. By leveraging digital marketing tactics such as Google Display Ads, video advertising, inbound marketing, landing page development, email marketing, and local SEO optimization, you can effectively create awareness, stand out from the competition, and establish a strong presence for your business in Oakville.